Tuesday, June 15, 2010

HARD ROCK BIRTHDAY HAMBURGERS



IT WAS QUITE FUN LAST NIGHT. I'd been invited, along with several other press members, to witness Hard Rock birthday - in this case the day it was founded in London 39 years ago rather than when it was opened in Penang which if you can cast your mind that far back was in December last year.




Anyway the whole day had been put aside to do funny things in house, like the employees had to swap places with Management - apparently GM John Primmer was pretty sporting, and was last seen in the role of kitchen stewart mopping the floor ... and they had lots of other events like a birthday cake shaped like a hamburger etc. They were also offering patrons a special set menu at RM19.71 nett for one day only - that's what an original HRC Hamburger served with Seasoned Fries, Apple Pie and Milk Shake would have cost in 1971!

Everything culminated in the Hamburger Eating Competition at the Hard Rock Cafe last night, and 20 people were down to take part in it. Not sure if all arrived cos I didn't stay till the end, but the first two rounds were hilarious: they had to finish off a Double Decker Cheeseburger ... as each was 7 0z it meant 14 0z of meat plus bun and salad to imbibe .. and as fast as you can. That's nearly a pound of meat, ie 1/2 a kg. As one of the other reporters put it, "Kua liao pun pa" ie just one look and I'm full.



They were at it hammer and tongs, but the 3 eventual winners who emerged were Jason Tiong, Clay Quinn and Howard Ooi: First prize went to Jason who did it in an amazing 3 mins and 18 secs: he must have really wolfed it down without chewing, which really is the secret as it's the only way to do it. Once you start chewing you’re done for. The hungry (or was it greedy?) guy won a 3 Day/2 Night Hillview Deluxe Room with breakfast for 2 and a dinner voucher worth RM150 at Hard Rock CafĂ©. If he can face going there again!



Interesting to note that two of the three winners were locals - most of the Matt Sallehs who took part were knocked out! Anyway well done to all of them. All in the spirit of things.

And HAPPY BIRTHDAY HARD ROCK!


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